ETS Tur

ETS Tur (Etstur) is one of Turkey’s largest travel agencies and tour operators, launched in Istanbul in the early 1990s; it was founded in 1991 by brothers Mehmet and Murat Ersoy and has since grown into a major brand in the country’s holiday and package‑tour market. The company presents itself as a travel agency and tour operator that offers a wide variety of holiday programs and organized tours from Türkiye to the world, as well as domestic vacations, supported by an extensive branch and agency network.

Sources indicate that Etstur operates more than 130 agencies in over 48 Turkish cities, giving it very strong nationwide coverage and access to large segments of the domestic travel market. It sits at the center of the broader Etstur group, which hosts multiple travel‑ and hospitality‑related brands, including Didimtur as a travel agency brand, Ucuzabilet.com for competitively priced flight ticket sales and Otelpuan.com, a platform dedicated to publishing objective guest reviews and ratings for accommodation properties.

The group also encompasses brands such as HotelAgent, which provides sales and marketing solutions for hotels, Etscore, an online travel platform designed for agencies, tour operators and corporate clients, Etsevent, focusing on corporate events and travel, the Let’s Go magazine, covering travel trends and inspiration, and luxury hotel brands like Maxx Royal Resorts, Voyage Hotels and Caja by Maxx Royal, which have helped redefine the high‑end holiday experience in Türkiye. This integrated structure—combining a major travel agency, online booking platforms and its own hotel chains—allows Etstur to deliver comprehensive solutions spanning transport, accommodation and touring.

In day‑to‑day operations, Etstur offers cruise vacations, all‑inclusive holiday packages and hotel deals across Turkish cities and resorts, as well as outbound trips to many international destinations, relying on traditional retail channels, digital sales platforms and a call center to assist customers. With decades of experience and a robust corporate infrastructure, the company is considered one of the key players shaping the modern Turkish tourism market and the development of organized holiday concepts for families and individual travelers.