Jolly Tur

Jolly Tur is one of the prominent brands in Turkey’s tourism market, founded in Istanbul in 1987 by Sinan Vardar and launched as an “A‑group” travel agency specializing in tours and holiday packages. Over the years, the company has expanded significantly and is now described as serving customers through more than 600 sales points across Türkiye, giving it broad national coverage and close, local‑level access to travelers in many cities.

The company operates under the commercial name Club Jolly Turizm ve Ticaret A.Ş. and holds an operating license from the Turkish Ministry of Culture and Tourism with certificate number 3001, while also using the brand Jolly International Tours in certain marketing channels. Jolly Tur offers a wide portfolio of products, including domestic holidays to popular resort destinations such as Antalya, Bodrum and Marmaris, cultural tours and hotel‑based vacations, as well as outbound trips to Europe and other international regions, supported by a large network of partner hotels and different transportation suppliers.

Published information indicates that Jolly Tur serves hundreds of thousands of travelers each year; some sources note that the company handles around 300,000 guests annually and has provided services to more than 5 million customers over its history, reflecting a substantial scale of operations and deep experience in dealing with varied traveler segments. This scale translates into strong capabilities in booking management, group handling and the design of holiday programs across different price and service levels.

Jolly Tur leverages its extensive network of sales offices and agents, along with digital booking channels and a centralized call center, enabling customers in many Turkish cities to access its programs easily and receive direct assistance before, during and after their trips. This combination of broad physical presence and decades of operational know‑how has helped establish Jolly Tur—described in some tourism encyclopedias as an important “milestone” in the development of modern Turkish tourism—as one of the key reference brands in the country’s leisure travel industry.